Live television on mobile phones is just getting out of the starting blocks, but a battle is already raging over which of the three main competing technologies will become the dominant standard - if any.

But unlike with the competing DVD standards hitting retail shelves this year, consumers will probably not have to worry about making the wrong choice. A single standard will probably be adopted for most geographic areas, with phone makers, broadcasters and mobile carriers in a region agreeing to use the same technologies, according to several industry experts.

Via: IHT