Back catalogue was given a new lease of life with the aid of new business models in the best-selling ringtone chart of 2005. The ubiquitous Crazy Frog turned the ringtone from the Grammy award-winning “Beverly Hills Cop” theme tune into the year’s top-seller, with the aid of a heavyweight advertising campaign. Nostalgia, married with a good cause, ensured that a song which made it to number 18 in the singles chart some 34 years ago, Tony Christie’s “Amarillo”, became the third best-selling ringtone for 2005. Patrick Parodi, Mobile Entertainment Forum Chairman, stated: “This year proves that ringtones are not just a fad and that consumers continue to embrace personalisation services provided by the mobile entertainment industry.”

Mobile Entertainment Forum